Halidor
The name of the household (a run-down mansion in a walled compound, with no staff or other inhabitants left) that you inherit from your brother Joseph at the start of the game. And this was also the name of the faction associated with this property before you took it over. And note that factions are often also referred to as "houses".
So when you start the game, your name of the faction associated with this household becomes that of your character's own last name. But the property, as shown on the map of Redhaven, is still called Halidor. You may rename the compound - to match your last name which is also the name of your faction, or to anything else you wish. Or leave it called Halidor because that's what it has always been called, to avoid confusing the locals.
Your faction "House" will start out with the following statistics:
- Soldiers: 0
- Power Value: 1
- Treasury: £0
- Focus: Mercenary
- Leader: You
- Your Standing (in your own Faction): 100
- Civilians: 0
- Captain: none
- Business Power: 0